Why Quaker is turning consumer insights into comic books

Quaker, the food business owned by PepsiCo, has used comic books to help bring consumer insights to life.

Comic books are helping Quaker – the food business owned by PepsiCo – map out new ways to reach a “nutrition-forward consumer.”

This year, Quaker will complete a reformulation of its products to remove artificial sweeteners, flavors, colors and preservatives. It has also embarked on a massive new positioning, branding and messaging campaign to appeal to a consumer who is acti