evian : #Babydoubles

Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

Campaign details

Brand: evian Agency: Golin

Overview

We brought to life the Wimbledon evian babies, from the ATL Live Young campaign, with a social campaign that gave tennis fans the chance to receive their very own #Babydoubles image. Golin's dedicated versions of lucky selected photos - with a dash of Photoshop wizardry. On a small budget, the activity saw 4m impressions during the two-week tournament with a total of 320k engagements driving immense brand love and increased brand profile on social during the tournament.

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