Evian: We Will Rock You

In order to sustain Evian’s premium price in a commoditized market, Evian’s “We will rock you” campaign adopted a whole new advertising approach: no longer consider Evian to be just a water brand, following the rules of the category, but change the brand’s status and transform it into a badge of youthfulness.
   

Evian: We Will Rock You

Brand Name: Evian Client Name: Evian Agency Name: BETC Euro RSCG Category for this Entry: FMCG Food & Non-alcoholic Beverages & Small budget (Silvers)

Summary

In order to sustain Evian's premium price in a commoditized market, Evian's 'We will rock you' campaign adopted a whole new advertising approach: no longer consider Evian to be just a water brand, following the rules of the category, but change