Facebook: Stories can do it, "Bit by Bit"

Ben Nilsen

Facebook, the social media platform, fast-tracked a comedian's rise to fame to demonstrate the capabilities of its Stories feature to the advertising industry in the US.

Campaign details

Brand: Facebook Brand owner: Facebook Agency: Droga5 Market: United States Industries: Online video, Social media, Word of mouth, influencers Media channels: Websites, online servies & apps Budget: Up to 500k

Executive summary

Facebook Stories had a

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