Federal Chamber of Automotive Industries: IsMyAirbagSafe.com.au

The Federal Chamber of Automotive Industries (FCAI), a manufacturer, launched a series of creatives featuring warnings about unsafe airbags in various motor vehicles to encourage Australians to register to get their air bags checked.

Summary

'We're not saving lives' is advertising's equivalent of 'it's not rocket science'; a cry for people to lighten-up and gain some perspective.

But in this case, we were saving lives and we needed the help of scientists, not rocket but behavioural

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands