Federal Chamber of Automotive Industries: IsMyAirbagSafe.com.au

The Federal Chamber of Automotive Industries (FCAI), a manufacturer, launched a series of creatives featuring warnings about unsafe airbags in various motor vehicles to encourage Australians to register to get their air bags checked.

Summary

'We're not saving lives' is advertising's equivalent of 'it's not rocket science'; a cry for people to lighten-up and gain some perspective.

But in this case, we were saving lives and we needed the help of scientists, not rocket but behavioural

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