Fiat 500: The motherhood feat

This case study describes how Fiat, the car manufacturer, created an online video to promote its Fiat 500L model, targeting UK mothers.

Fiat 500: The motherhood feat

Malcolm White Krow

Summary

This story has it all.

Sex. Well, the consequences of it

Drugs. Ok, more likely to be Calpol.

And controversy. Was the idea of 'The Motherhood feat. 500L' a rip-off of Toyota USs' 'Swagger Waggon'?

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