Five ways that Organic Valley builds natural connections with consumers

Reed Karaim

Organic Valley, a cooperative food brand, has sought to build authentic connections with consumers in a way that mirrors the natural qualities of its products.

The marketing department at Organic Valley, a billion-dollar food brand that emerged from an organic farming cooperative based in LaFarge, Wisconsin, has a free-range approach to consumer engagement.

“What we know is [that] when we step out of the con

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