Flowers & Plants Association

Campaign for the Flowers and Plants Association, to persuade people (especially women) of the value of buying flowers more regularly than for limited special occasions.
Agency: Fallon Author: Nikki Crumpton

Flowers & Plants Association

Flowers and plants are good for you

Background

The Flowers and Plants Association is the organisation responsible for the generic promotion of flowers and plants in the UK. Its budget is small and, despite the superficial attractiveness of the category, creative cut-through is a

 

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