Focus DIY: Keep Britain Beautiful

To maximise sales at Easter, a key time for gardening products, the UK-based Focus DIY retail chain needed to stand out from the bigger players in the market.

Focus DIY: Keep Britain Beautiful



Ian Atkinson - Creative Director Glen Marsden - Designer Malcolm Smith - Art Director


Our ‘Keep Britain Beautiful’ campaign got people to consider Focus DIY as their local, friendly choice to buy flowers and other gardening products at Easter. We achieved an incremental income of £2,900,000 and ROI of 12:1 (excluding

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