Focus DIY: Keep Britain Beautiful

To maximise sales at Easter, a key time for gardening products, the UK-based Focus DIY retail chain needed to stand out from the bigger players in the market.

Focus DIY: Keep Britain Beautiful

Tangible

THE TEAM

Ian Atkinson - Creative Director Glen Marsden - Designer Malcolm Smith - Art Director

WHAT IS WONDERFUL ABOUT THIS WORK?

Our ‘Keep Britain Beautiful’ campaign got people to consider Focus DIY as their local, friendly choice to buy flowers and other gardening products at Easter. We achieved an incremental income of £2,900,000 and ROI of 12:1 (excluding

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands