Foodpanda: Using weather signals to trigger dynamic creative

Foodpanda, the food delivery company, used weather triggers to run a programmatically played dynamic outdoor campaign in the Philippines.

Campaign details

Brand: Foodpanda Brand owner: Foodpanda Agency: Metropolis Market: Philippines Industries: Mobile & apps, Outdoor, out-of-home Media channels: Restaurants & takeaways Budget: Up to 500k

Executive summary

During the onslaught of Covid-19, many busine

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