Forecasting a Market in a Chaotic Environment: Learnings From Ecuador, a Highly Volatile Economy

The effectiveness of three commonly used methodologies for market size estimation, as well as their accuracy in explaining the future behavior of the automobile market in Ecuador, is addressed in this presentation.

Forecasting a Market in a Chaotic Environment: Learnings From Ecuador, a Highly Volatile Economy

Esteban Vega-H.Corporacion Maresa Holding, Ecuador

G. Bernardo CreamerInstitute of Economic Studies, San Francisco University, Ecuador

INTRODUCTION

Constant changes in developing countries are common; to be well prepared for them, firms need to adapt their sales strategies in accordance with the environment. Under these conditions, some understanding of the coming of crisis or sales booms is cru

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