Formula 1: Wake up Call

Formula 1, a racing car brand, increased its audience in the US by using robocalling technology.

Campaign details

Agency: Ogilvy UK Client: Formula 1 Campaign Name: Wake up Call

F1 is growing its audience in the US, but TV viewership alone doesn't make a direct relationship.

The brief was to convert unknown US fans into known and contactable fans on the database, to learn more about them, nurture the relationship and increase their value.