Four-fifths of Latin America use WhatsApp

An overview of WhatsApp penetration for any purpose and to engage with news in Latin America.

Nearly four-in-five of Latin American adults (aged 18+) used WhatsApp in the past week, according to the latest data from the Reuters Institute for the Study of Journalism. Use of the platform for any purpose was 79.7% across the four countries surve

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands