Design consultancy: Denomination Advertiser: Fourth Wave Wines
Fourth Wave Wine, an independent wine producer, briefed us to develop name, branding and packaging for a new wine to be sold in independent retailers as well as Endeavour Drinks Group (EDG), a major supermarket chain. The aim was to gain distribution was not only a success with EDG, but became the fastest selling Pinot Noir in Australia. Jumping to 40,000 cases in the first nine months, the brand then rocketed to 120,000 cases - a 200% increase in sales - in the following ten months. The second most successful NPD launch in Australia in 2017, convinced EDG to take a further seven brands from Fourth Wave and established the company as a "go to"for innovative, appealing brands. The brand's success was not limited to EDG outlets: it was a hit with independents and on-premise. From local distribution at launch, within 18 months the brand was being exported worldwide to ten countries.