FOX: Debut

FOX, a media company, turned Portugal into a country-sized sound studio, encouraging fans to film their own TV trailers to create a better relationship with them.

Campaign details

Brand: FOX Channels Brand owner: The Walt Disney Company Agency: The Walt Disney Company Portugal (in-house) Market: Television, Entertainment, Films and Series

Executive summary

We turned Portugal into a country-sized sound studio. By turning traditional ads into scripts and WhatsApp into a microphone. First, we spread over 62 different trailer scripts on OOH posters, print ads, and social media posts. Then we encouraged the

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