Freixenet Prosecco

Freixenet, a sparkling wine brand, launched its new prosecco product in the UK with a bottle design based around diamonds to symbolise its premium aspect.

Design consultancy: Hunt Hanson Advertiser: Freixenet

Executive Summary

Freixenet is one of the world's largest producers of sparkling wine. After a century of non-stop growth, the first years of the twenty-first century saw a reversal of fortunes for this Spanish Cava producer.

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