Fresh Atta: Starting a movement to a healthy life

This case study describes how a challenger roti bread brand in Bangladesh, Fresh Atta, changed the conversation from product quality to health benefits in order to try to increase their share of a saturated marketplace.

Fresh Atta: Starting a movement to a healthy life

Bitop Das Gupta

Campaign details

Brand Owner: Meghna Group of Industries Lead agency: Grey Advertising Bangladesh Brand: Fresh Atta Country: Bangladesh Industry: Convenience, readymade Media:Newspapers; Television Up to 500k

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