From Concierge to CEO: A hybrid approach to segmentation that brings ‘guest missions’ to life

Warner Leisure Hotels, a hospitality brand, launched a campaign in the UK to understand why guests booked specific breaks.

Summary

Personalised guest service experiences are part of the recipe for success for Warner Leisure Hotels. This hospitality group enjoy a loyal, established customer base. But there was a need and desire to know more about guests and reflect the personalis