From Internet of Things to “Intelligence of Things”: how a new generation of smart gadgets will transform the consumer experience

Stephen Whiteside

The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.

Marketers witnessed an explosion in the number of channels available to reach consumers over the last decade, as the range of devices, apps and content platforms increased dramatically.

This trend often appears to be sprawling outwards in infinite dir

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