Gala Bingo: Playing the long game

Gala Bingo, an online bingo brand, increased ROI and awareness in the UK by launching a multi-year TV sponsorship deal to reach a more diverse audience.

Campaign details

Brand: Gala BingoAdvertiser: GVCEntrant: the7starsPrincipal authors: Chris Gilfoy, the7stars; Billy Ryan, the7starsContributing authors: Lydia Mulkeen, Tom Carter, and Jonathan Rees, the7stars;

Executive summary

2015 was a make or break...