Campaign details
Brand: Gala Bingo Advertiser: GVC Entrant: the7stars Principal authors: Chris Gilfoy, the7stars; Billy Ryan, the7stars Contributing authors: Lydia Mulkeen, Tom Carter, and Jonathan Rees, the7stars;
Executive summary
2015 was a make or break year for Gala Bingo. Its holding company, Gala Coral, was acquired by Ladbrokes, but its 130-strong bingo hall estate was not part of the deal. Separated from its halls nationwide, Gala Bingo became just another commoditised
