GambleAware: Bet Regret – Tap Out

GambleAware, a charity working to minimise gambling-related harm, encouraged bettors in the UK to take time out and think about their bet before placing it.

Campaign details

Agency: M&C Saatchi Client: GambleAware Campaign Name: Bet Regret: Tap Out

Persuading risky sports bettors to place less impulsive, heat-of-the-moment bets they later regret.


While a relatively small number of people - around 400,000 - experience a gambling disorder, there are around 2 million people experiencing small amounts of financial and mental harm; they are at risk of something more serious developing.