Gardena: growing a brand against new customers

Steven Hastings

Gardena is Europe's largest manufacturer of gardening equipment. While it has a huge share in Germany and a healthy share in continental Europe, in the UK it is substantially smaller than the leading brand, Hozelock.
Agency: Banks Hoggins O'Shea Author: Steven Hastings

Gardena: growing a brand against new customers

 

BACKGROUND

Gardena is Europe's largest manufacturer of gardening equipment. While it has a huge share in Germany and a healthy share in continental

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