Gender equality in YouTube ads reaches new low

Rob Clapp

An overview of the speaking time in YouTube ads by gender between 2015 and 2019, broken down by product vertical.

Brands are getting worse at including female voices in their campaigns, according to the latest researchfrom Google and the Geena Davis Institute on Gender in Media. In an analysis of over 2.7m videos uploaded by advertisers on YouTube, women accounte

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