Generali - Under the Wings of the Lion

With objectives of attaining 10 percent higher awareness, brand positioning, and market share, Generali launched its “Under the Wings of the Lion” insurance campaign in Central and Eastern Europe (CEE).

Generali – Under the Wings of the Lion

Brand Name: Generali – Under the Wings of the LionAdvertiser: Generali Holding ViennaAgency: BBDO Werbeagentur GmbH & Co. KGPrize: BronzeCategory: Financial Services


Generali exceeded all objectives in Central and Eastern Europe (CEE) within a comparatively short campaign period. By communicating the myth of the winged lion, Generali established its emotional magical value, which enhanced long term customer relat

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands