Georgia-Pacific champions female-friendly ads

This event report outlines how Georgia-Pacific, the paper-products company, is seeking to advance female equality in advertising.

Earlier this year, Georgia-Pacific gathered its marketers and agencies together at a "boot camp" held to unveil the findings of a study that assessed whether the ads for its brands were truly female-friendly.

And Douwe Bergsma – CMO of the Atlan, Angel Soft toilet tissue caused a stir with a viral video , and Dixie disposable tableware has flagged up the importance of spending time as a family without cellphones.

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