Brand: Gillette Client: P&G Agency: Grey
Gillette has always been the home of high-performance design. Strategic thinking helped to create a new product, Gillette TREO, for a category with a previously unserved audience.
It came from a heartbreaking emotional insight - the moment when a son, taught to shave carefully and diligently by his father, must become the caregiver as the parent enters old age. It's a moment when all you are certain of in life begins to come a