Glad: Glad for change

GLAD, a bin bag brand, launched a campaign to reposition its brand in Canada and encourage consumers to compost and recycle waste more.

Campaign details

Brand: Glad Brand owner: The Clorox Company Entrant company: FCB Canada, Toronto Idea creation: FCB Toronto Media: Media Experts, Toronto Market: Canada Sector: Sundries Media channels:Online video, Point-of-purchase, in-store, Television, Websites & microsites 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands