Godrej Interio: India Needs to Sleep@10

Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.

Campaign details

Agency: Adfactors PR Brand: Godrej Interio

Situation Summary

India is facing a bigger health challenge than ever before.

Our consumer study revealed, 93% of Indians acknowledge the ill-effects resulting from lack of sleep, but they continue

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