Good Humor: A new jingle for a new era

Good Humor, an ice cream brand, listened to the tone of the US and created a new jingle for its ice cream trucks to appeal to today's multicultural consumers.

Summary

This is the story of how an iconic ice cream brand turned its 100th anniversary into activism.

In the summer of 2020, Good Humor was preparing to celebrate 100 years of the ice cream truck. Then, the world changed.

As the resurgence of the racial justice movement swept the country, ice cream trucks were suddenly thrust into the cultural conversation when a video highlighting the racist origins of 'Turkey in the Straw,' the country's most recognizable ice cream

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