Good Mood: Taste Wow, Feel Good

Ngan Le

New water brand Good Mood majored on mobile in Vietnam to disrupt the market and build towards becoming leader in its category.

Campaign details

Brand: Goodmood Brand owner: Suntory PepsiCo Vietnam Beverage Lead agency: Mindshare Vietnam Contributing agency: BBDO Country: Vietnam Industries: Bottled waters Media channels: Mobile & apps, Online display, Online video, Programmatic displa 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands