Google: The Google SuperPanel – pushing the boundaries of cross-channel passive campaign measurement

Google, a technology company, launched a campaign in the UK to create a single-source panel for holistic passive cross-channel campaign measurement, validate tracking technology, account for pre-campaign brand predisposition and gauge brand decay rates on core key performance indicators (KPIs).

Summary

With the application of Audio Content Recognition (ACR) software, we can now passively track ad exposure at a respondent level across all AV channels. For almost 5 years Google has been a leader in this space, with opt-in MRS compliant ACR passive tr

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands