Google: The One Google Project

Google, a technology company, partnered with Zhihu to create a B2B and B2C knowledge bank for businesses in China that were adapting to the pandemic.

Campaign details

Brand: Google Brand owner: Google Entrant company: GroupM Shanghai Idea creation: GroupM Shanghai / Google China, Shanghai Market: China Sector: Information Technology Media channels:Content marketing, Mobile & apps, Online display, Search ma 3 - 5 million

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