Grab: GrabBike #AntiNgaret

Grab, a ride-hailing and delivery brand, launched its campaign to promote its motorcycle taxis GrabBike as trustworthy, reliable and ready to help combat the negative culture of 'ngaret' in Indonesia.

Objectives

Ojek-online(online motorcycle taxis) is viewed as an effective form of transportation in many big cities in Indonesia, as traffic jams commonly hinder other forms of transport. Grab's two-wheels service operates in a challenging environment

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