Green Giant Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable

Green Giant, a brand of frozen and canned vegetables, increased awareness of its brand’s product range in the US by revealing the results of a survey into the nation’s favourite vegetable through a news-style press release.

Situation Analysis

Every year National Eat Your Vegetables Day is celebrated in June. A time for vegetables to have their shining moment, this 'holiday' is certainly a key time for vegetable brands to make noise in the space.

In June 2018, Green Giant

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands