'Green Science' from Schering Agriculture

1986 corporate campaign which turned Schering, a previously unknown company, into the acknowledged leader in the crop protection market.
Agency: Garrat Baulcombe / FCB Author: David Hill

'Green Science' from Schering: A Corporate that's making a profit

THE PROPOSITION

Schering Agriculture's corporate campaign, which began on 16 September 1986, might have done no more than publicise a chan

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