'Green Science' from Schering Agriculture

1986 corporate campaign which turned Schering, a previously unknown company, into the acknowledged leader in the crop protection market.
Agency: Garrat Baulcombe / FCB Author: David Hill

'Green Science' from Schering: A Corporate that's making a profit


Schering Agriculture's corporate campaign, which began on 16 September 1986, might have done no more than publicise a chan

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands