Güd: Rescue Dogz

Güd, an online dog food brand, raised brand awareness in Brazil by turning misspelled dog breeds into opportunities to adopt abandoned dogs.

Campaign video: Güd – Rescue Dogz

Credits

Media agency: Wunderman Thompson São Paulo CCO: Ricardo John ECD: Rodrigo Da Matta / Cassio Moron Art Director: Mica Moran Copywriter: Rafael Miessi Head of Production: Maisa Delgado Producer: Caroline Pivato Creative Resour Giovanna Cameli Felipe Giacon Suelen Vizzotto Bianca Lopes Denise Frasseto Stella Pirani Bruno Pirim / Rafael Basso / Daniela Ryfer Giovanna Venturelli Stella Lopes Natalia Rapetti / Darlan Deziderio / Kellvyn Rios / Maria Fernanda Galetti

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