Halfords: We're nuts about salience Changing the public perspective

1996: Halfords is the dominant single player in a number of the areas, such as bikes, car parts, car accessories and garage servicing.
Agency: Author: Michael Wade

Halfords: We're nuts about salience. Changing the public perspective

Background

Publicis handles several major retailers. This experience has shown us how hard it is to develop a strong character positioning for a retail client, particularly given retail clients’ natural gravitation towards product and price advertising