Harley-Davidson: Email Like We Ride

Harley-Davidson, a motorcycle manufacturer, launched an email campaign featuring cinemagraphs, carousels and GIFs to give UK consumers a taste of the freedom they can experience when driving a Harley-Davidson.

Campaign details

Brand: Harley-Davidson Advertiser: Harley Davidson Motor Co Group Agency: MullenLowe Open Country: UK

Campaign Overview

Full throttle for wellness

Harley-Davidson International had a new brand positioning and a huge database of potential buyers across 17 countries, but recognised traditional email blasts might put the brakes on sales.