HCL Technologies: Becoming India's most preferred millennial employer

This case study shows how HCL, an IT services company, partnered with a famous job searching reality TV show to increase its talent acquisition among the Indian youth.

The challenge

HCL Technologies had a problem.

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a falling image as a career destination amongst Indian millennials on college campuses- the talent