Heineken: Heineken Zer0.0 Contact Bar

Heineken, a beer brand, used a bar run by two robots to promote Heineken 0.0, its non-alcoholic drink, in Australia during the COVID-19 pandemic.

Campaign details

Brand: Heineken Brand owner: Heineken Entrant company: Momentum Sydney Idea creation: Momentum Worldwide, Sydney PR: Red Havas, Sydney Market: Australia Sector: Beer & cider Media channels:Events & experiential, Outdoor, out-of-home, Product sampling, Public relations, Social media Up to 500k

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