Heinz: Heinz to home. How Heinz adapted the "next normal"

Heinz, a food processing company, created a completely new route to market with its online hub Heinz to Home in the UK.

Executive summary:

How is it possible to 'enhance customer experience' when your customers can't get hold of your brand - no matter how much they desperately want to?

This is the story of how Heinz created a completely new route to market in order to overcome the biggest barrier to purchase you can imagine. And they did it in under 3 weeks.

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