Heinz: Mahomes 57

Ketchup brand Heinz Tomato Ketchup leveraged NFL star Patrick Mahomes' love for the condiment to create a social media storm in the US, at zero cost.

Campaign details

Brand: Heinz Agency: ICF Next

The Situation

In November 2018, Kansas City Chiefs Quarterback Patrick Mahomes was the talk of the NFL. The first-year starter was shattering passing records and inspiring manic levels of media attention, in that unearthed a PREVIOUSLY unknown fact about pro football's newest sensation: He puts ketchup on even steak.

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