Hellmann's: Real Food Rescue

Hellmann’s Mayonnaise, a food brand, used video, social, out of home and on-ground activations to raise awareness about food waste and redefine its corporate responsibility in Canada.

Campaign video: Hellmann's – Real Food Rescue

Credits

Media agency: Mindshare Toronto / Ogilvy Toronto Chief Creative Officer: Brian Murray Copywriter: Samantha Ramsay / Amy Fernandes Director, Account Management: Aviva Groll Account Supervisor: Samantha Weisba Robyn Hutman Michelle Lee Sumit Ajwani Eric Thompson Andrea Miliauskas Sidra Farooqi Richard Beriault Amanda DeFields Jennifer Taylor Nataliia Lapun

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands