Hellmann's: Real Food Rescue

Hellmann’s Mayonnaise, a food brand, used video, social, out of home and on-ground activations to raise awareness about food waste and redefine its corporate responsibility in Canada.

Campaign video: Hellmann's – Real Food Rescue

Credits

Media agency: Mindshare Toronto / Ogilvy Toronto Chief Creative Officer: Brian Murray Copywriter: Samantha Ramsay / Amy Fernandes Director, Account Management: Aviva Groll Account Supervisor: Samantha Weisba Robyn Hutman Michelle Lee Sumit Ajwani Eric Thompson Andrea Miliauskas Sidra Farooqi Richard Beriault Amanda DeFields Jennifer Taylor Nataliia Lapun

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