Herbalife Nutrition: APAC Healthy Breakfast campaign

Herbalife Nutrition, a dietary supplement brand, launched its informative Healthy Breakfast Campaign to combat rising levels of obesity in APAC.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

From its inception in 2013, the goal of the Herbalife Nutrition Global Consumer & Member Insights department has been to identify opportunity areas throughout the world using actionable insights, with the goal of making a difference in consumers'