Methodology & Sources
Data are provided by admanGo and are drawn from a rate card survey. Data are net of discounts, include agency commission and exclude production costs.
Internet data are split into three primary formats: search, display and onlThe complete list of formats included in online display totals is as follows: online display advertising (as defined above), online video advertising (defined above), affiliate marketing, integrated content, newsletter advertising, interactive television, mobile display advertising, programmatic buying, real-time bidding, in-game advertising, tenancies, sponsorships, audio and social media. 'Online other' encompasses formats not listed above