Hong Kong Observation Wheel: AR App Presented by AIA

AIA, a pan-Asian insurance company, developed an app to allow the Hong Kong Observation Wheel (HKOW) to offer a new experience while connecting the Wheel and the community to Hong Kong's past.

Executive Summary

The Hong Kong Observation Wheel (HKOW) is a prominent landmark situated in the heart of Hong Kong Harbour. Having benefited from a successful relaunch under new management in 2017, the challenge was on to maintain high attendance and brand activation

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