Honor: Project Seeing is Believing

Honor, a smartphone brand, launched its smartphone HONOR 20 Pro with a camera that used artificial intelligence (AI) to improve the quality of life for the visually impaired in the UK.

Challenge

More than 3.5 billion people own a smartphone worldwide. But in such a crowded market, products are increasingly homogeneous. HONOR launched the HONOR 20 Pro with a pro-grade Al camera in August 201 9, but with other major smartphone brands

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands