How a big strategy paid off for Burger King

Burger King, a fast-food chain, launched a campaign in the UK to stop the steady decline, increase year on year sales and improve brand consideration.

Campaign details

Brand: Burger King Agency: BBH

"If this campaign doesn't work, we won't have a job by the end of the year".

Those were the words of a marketing team that had one last chance to turn Burger King's fortunes around. It's 2018, and Burger King is in trouble. Despite the growth in both the fast food and burger categories, they were seeing spiralling sales and i

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