How AB InBev worked through the pandemic to support consumers, bars and restaurants in Brazil

Geoffrey Precourt

Anheuser-Busch InBev, the brewer, built out a program in Brazil that assisted pubs and restaurants that were struggling due to COVID-19.

From a marketing perspective, a bar is a fully-formed, cross-platform showcase for beer.

Sales-promotion tools keep brands fresh in front of the consumer with taps, signage, coasters, and posters. Sports on the TV screen carry broad-based messaging. A

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